Your weekly special, in front of every salon within 25 miles

Who scrolls past your post

• Salon owners, signed in to check what nearby salons are paying and what's on special. The feed moves deals and referral offers up for them, so a supply post lands where they look.
• Working techs, who buy their own gel and files. Jobs sit higher for them, but a clearance post is still in the same scroll.
• Schools and other stores, who post into the same feed.

Everyone in the feed has an account and nearly everyone has a claimed business or a profile, so the audience is the trade, not the public. The public gets the same post on the supply deals page for your city, which Google indexes, and on your listing.

The weekly special

A deal post is a title, a description, one deal-type chip and one brand chip. The deal types are Wholesale Pricing, % Off, Buy X Get Y, New Brand in Stock, and Clearance. It's live for seven days, then it expires on its own.

Seven days is the point. A new post gets a lift in the Nearest sort for its first day and a New badge for two, so a store that posts every Monday is near the top of every owner's Monday scroll. A store that posted one deal in March is nowhere.

1. 01Monday: post the special with the price in the title.
2. 02Wednesday: check the view count on the card. If it's low, the title is the problem.
3. 03Next Monday: the old one has expired. Post the next.

The brand chip

Owners search the feed by keyword from the top bar, and a brand name is the most common search a supply deal gets. The brand chip (OPI, CND, Young Nails, Gelish, Kiara Sky, DND, SNS, Valentino, or Other) tags the post so a search for DND finds it even when the title says gel polish, 20% off. Put the brand in the title too: the chip is for the search, the title is for the eye.

Referral rewards and store jobs

A referral post, live sixty days, is how a store recruits new accounts: Refer a Salon or Refer a Tech, rewarded with store credit, a percent off a first order, or whatever you set. Owners see referral offers near the top of their feed, and a salon owner whose friend is opening a second location is the best rep you'll ever have.

Jobs work the same as everywhere else here: sales associate, cashier, warehouse associate, or manager; hourly, hourly plus commission, or salary; and the categories you carry. Thirty days, free, and on the public supply jobs page for your city too.

Radius, and the store that ships

Distance is measured from your listing's address to the center of the owner's city, and owners pick their own radius: 5, 10, 25, 50, 100 miles, or any distance. Most set 10 or 25. A store two hundred miles away doesn't show in a 25-mile feed, and no title fixes that.

If you ship, say so in the title, because owners who leave the radius on Any distance see everything, newest first. And for the cities you want regardless of distance, Boost lets you pick them.

Featured posts

A Featured post is one with a Boost budget behind it, from five dollars, and every claimed store starts with free credit toward it. Featured posts sit higher in the Nearest sort, wear the badge, and take the Sponsored spots on the public city pages, including cities you choose. For a clearance weekend or a new brand launch, it's the difference between the owners within 10 miles and the owners within 50.

Claim the store first

Posting needs a claimed, published listing. Most stores are already in the nail supply directory; find yours on the claim page and verify with a short automated call to the number on the listing. Not listed? Add it from your account; it's public after a quick check.

Hours, address, categories, and a phone number that rings are what turn a deal post into a visit. Fix those the day you claim. Then sign up free, if you haven't, and post Monday's special.