Supply stores have always sold by route. The rep drives from salon to salon with this week's price list. The feed inside Polish Perfect is that route without the car. Salon owners and working techs near your store scroll it for deals, jobs, and referral offers, and owners see deals first. Here's how your store can use it.
Who sees your post
- Salon owners. They sign in to see what nearby salons are paying and what's on special. The feed moves deals and referral offers up for them, so your post lands where they look.
- Working techs, who buy their own gel and files. Jobs sit higher for them, but your clearance post is in the same scroll.
- Schools and other stores, who post in the same feed.
Everyone in the feed has an account, and nearly everyone has a claimed business or a profile. So you're reaching people in the trade, not the general public. The public sees the same post on the supply deals page for your city, where Google can find it, and on your listing.
- All
- Jobs
- Deals
- Referrals
- DealWholesale pricing on DND gel, this week onlyFeaturedYour store · 0 mi · New · 1h ago
- DealFree workshop: Russian manicure basicsNail school · 9 mi · 26 views · 1d ago
- DealNew client special: 20% off first gel setSalon · 3 mi · 8 views · 2d ago
Your weekly special
A deal post has a title, a description, one deal type, and one brand. The deal types are Wholesale Pricing, % Off, Buy X Get Y, New Brand in Stock, and Clearance. It stays up for seven days, then comes down by itself. See how to post a deal, screen by screen.
Seven days is the point. A new post gets moved up in the Nearest sort for its first day and wears a New badge for two days. So if you post every Monday, you're near the top when owners scroll on Monday. A store that posted one deal back in March isn't showing at all.
- 01Monday: post the special with the price in the title.
- 02Wednesday: check how many views the post has. If it's low, the title is the problem.
- 03Next Monday: the old post has come down. Post the next one.
One strong deal beats three weak ones
The feed never shows the same business twice within 10 posts, and deals only take up about a third of a page. So three deals from one store don't show up together. They wait in line. Post the one you'd put on the sign out front.
Tag the brand
Owners search the feed from the search bar at the top. For a supply deal, a brand name is the most common thing they type.
When you post, you pick a brand: OPI, CND, Young Nails, Gelish, Kiara Sky, DND, SNS, Valentino, or Other. With that tag, a search for DND finds your post even if the title only says gel polish, 20% off. Put the brand in the title too. The tag helps the search, and the title is what people read.
Referral rewards and store jobs
A referral post stays up for 60 days, and it's how a store finds new accounts. Pick Refer a Salon or Refer a Tech, then set the reward: store credit, a percent off a first order, or your own offer. Owners see referral offers near the top of their feed. And a salon owner whose friend is opening a second location is the best rep you'll ever have. Here's how to post a referral offer.
Job posts work the same way here as they do for salons. Pick the role (sales associate, cashier, warehouse associate, or manager), the pay (hourly, hourly plus commission, or salary), and the categories you carry. A job post is free and stays up for 30 days. It also goes on the public supply jobs page for your city.
The rep's route, without the driving
Make a free account, claim your store, and post this week's special. Every owner who has you within their distance sees it under Deals.
Distance, and stores that ship
We measure from your listing's address to the center of the owner's city. Each owner picks how far out they want to see: 5, 10, 25, 50, or 100 miles, or any distance. Most pick 10 or 25. If your store is 200 miles away, you won't show for an owner set to 25 miles, and no title changes that.
If you ship, say so in the title. Owners who leave it on Any distance see everything, newest first. And if there are cities you want to reach no matter how far away they are, Boost lets you pick them.
Featured posts
A Featured post has a Boost budget behind it. Boost starts at $5, and every claimed store gets free credit to try it. Featured posts sit higher in the Nearest sort, wear the badge, and take the Sponsored spots on the public city pages, including other cities you choose. For a clearance weekend or a new brand launch, it's the difference between reaching owners within 10 miles and owners within 50.
Claim your store first
To post, you need a claimed listing that's live. Most stores are already in the nail supply directory. Find yours on the claim page, then confirm with a short automated call to the phone number on the listing. Not listed? Add your store from your account. It goes public after a quick check.
Hours, address, categories, and a phone number that works are what turn a deal post into a visit. Fix those the day you claim. Then sign up free, if you haven't yet, and post Monday's special.