The salons near you are already looking. Be the store they find.

Four places, one claim

Your store on Polish Perfect is one listing that shows up in four places. Each place does a different job. One free claim turns on all four.

1. 01Your store's page. It has your address, hours, phone, products, brands, and how to shop, with a Shop Online or Get Directions button on top.
2. 02The directory pages. Your city's supply page is where techs and owners filter by pro pricing and shopping options. There are also category pages for what you stock.
3. 03The brand pages. There's one page per brand per city, listing the stores there that carry it. You're on one for every brand you list.
4. 04The feed. It's the page techs and owners near you see when they sign in, where they check deals, jobs, and referral offers. A claimed store posts to it free. How the feed works for stores.

The first three are public and show up on Google, so a store with a filled-in page gets found by people who've never heard of Polish Perfect. The fourth is only for people with an account, and it's local. They see posts from businesses within the distance they set. That's why a weekly special there reaches the right people.

What your store's page shows

Your page answers what a tech wants to know before driving over: whether you're open, whether you carry the brand, whether you sell to the public or only to pros, and whether they can order online. Here's everything on it, top to bottom.

• Your name, address, and phone, plus a Claimed badge once the store is yours.
• A Shop This Store card. It shows Shop Online if you offer online ordering or shipping and have a website. If not, it shows Visit Website. It also has Get Directions, which opens a real map, and your phone number. Your pricing note (pro-only, open to the public, or both) sits under it.
• Quick facts: years in business, how many brands you carry, how many product categories, and your pricing note.
• Product categories, from acrylics and gel polish to e-files, lamps, pedicure supplies, and salon furniture.
• Brands we carry, shown as chips. Each brand on our list links to the page for that brand in your city. So your listing sends people to those pages, and those pages send people back to you.
• Store hours by day, with an Open now label that uses your time zone.
• Shopping options: walk-in, online ordering, in-store pickup, curbside, local delivery, nationwide shipping.
• Photos of the store: shelves, storefront, counter. Once you upload yours, they go first on the page.

Once you claim, you set every one of these from your dashboard. Nothing you type gets written over. What claiming changes, step by step.

How techs and owners find you

Three kinds of pages send people to your listing. Your store is ranked the same way on all of them. Claimed stores come first. After that, it's how complete your listing is, how recently you updated it, and how often people contact you from it.

• The city page. Every city with supply stores has one. It has a Shopping & Access filter: Open to the Public, Public + Pro Pricing, Pro-Only Pricing, then walk-in, online ordering, pickup, curbside, delivery, shipping. Those filters use what you set on your listing. If you haven't set them, anyone using a filter won't see you.
• The brand pages. For each brand on our list, in each city, there's a where-to-buy page listing the stores that carry it. There are state and national pages too, and a brand index of all of them. A brand page for your city appears as soon as one store there lists the brand. If nobody has yet, you'd be the whole page.
• The category pages. There's one per product category, by city, listing the stores whose pages carry that product. A category page for a city appears once three stores there carry it.

Search on the site works the same way. Someone who types a product or "wholesale" with a city gets sent to supply stores. The rankings guide explains the full order and has a checklist for moving up.

Posting this week's special

The directory pages are where a tech goes when they already need something. The feed is how you reach them before that. Every owner and tech with a free account has one. It lists what businesses near them have posted, within the distance they set. Owners see deals first.

• A deal: wholesale pricing, percent off, buy one get one, a new brand in stock, or clearance. You can tag it with a brand. It stays up seven days, and then you post the next one.
• A referral: refer a salon or refer a tech. The reward can be store credit, a percent off a first order, or your own offer. It stays up 60 days.
• A job: sales associate, cashier, warehouse associate, or manager. It stays up 30 days, and applications come to your dashboard.

One post goes four places: the feed, the public supply deals page for your city, its own page with a link you can share, and your listing. So people without an account see it too. Posting is free with a claimed store.

Boost starts at $5. It makes a post Featured and puts it in the Sponsored spots on the public city pages, including other cities you choose. Every claimed store starts with free credit toward it. The feed for stores, in full.

What it costs

Nothing on this page has a fee. Your listing, the claim, editing your page, the brand pages, and posting deals, referrals, and jobs are all free. There's no plan and no renewal. The only thing that costs money is Boost, and it's optional. Boost puts a post, or your store itself, in the Sponsored spots at the top of the city page. It starts at $5, and you get free credit to start.

What to do first

A claimed store gets a lift in the order for about 10 weeks after claiming. So the week you claim is the week to fill in your page. Here's what to do, biggest win first.

1. 01Claim the store. Search by name, answer one automated call to the store's number, and type the six-digit code. Three minutes.
2. 02Fix the basics the same day: phone, address, website, hours. When these are wrong, you lose the sale.
3. 03Pick your product categories, list the brands you carry, and set your pricing note and shopping options. Categories count as much as photos toward completeness, and listing brands puts you on the brand pages.
4. 04Add two or more photos of the store. Shelves and the storefront are what a tech wants to see.
5. 05Write a description of a sentence or two: what you specialize in, whether you ship, and who you sell to.
6. 06Post this week's special. How the feed works.
7. 07Then change something every month. A listing you keep fresh makes everything else count for more.

Polish Perfect also has directories of nail salons and nail schools. The owners of the salons in the first one are the people who read your deals.