Put your open house in front of every tech and salon within 25 miles

Who reads the feed

• Working nail techs. They sign in to look for jobs, and they see your free workshop or tuition special in the same scroll. Many are licensed and want more training or a second specialty.
• Salon owners. The feed moves deals and referral offers up for them. So a salon partnership or student referral post lands right where they look.
• Other schools and supply stores. They post in the same feed and see your posts too.

Everyone in the feed has an account, and most have a claimed business or a profile. So you're talking to people in the trade, not the general public.

The public sees your post in two other places. It goes on the city page for school deals, referrals, or jobs, where Google can find it. And it goes on your listing.

Three things you can post

1. 01A deal. A tuition discount, a free workshop, an open house, or an enrollment special. It stays up for seven days.
2. 02A referral offer. A student referral with a reward of $100, $200, $500, or your own amount. Or an instructor referral, or a salon partnership. It stays up for 60 days.
3. 03A job. Instructor, admissions, or front desk, paid by salary or by the hour, with the programs the job covers. It stays up for 30 days.

Each one is a few taps plus a title and a description. We'll draft those for you if you want. You can't edit a post once it's live. Delete it and post again, and the new one goes to the top as the newest. The help pages show every screen for posting a deal and posting a referral offer.

How to post an open house

1. 017 days out: post the open house as a deal, with the date in the title. It's in the feed, on the city page, and on your listing within the minute.
2. 02Same day: post a free workshop for licensed techs, if you run one. Working techs are the biggest group in the feed.
3. 03Day of: share the link to your post. The Share button copies it for you.
4. 04After: delete the post so nobody shows up for a date that's passed. Then get the next one ready.

New posts get moved up in the Nearest sort for their first day and wear a New badge for two days. So a Monday post gets seen by more people than a Friday one.

Salon partnerships and placing your graduates

A salon partnership post is a referral offer. It stays up for 60 days, and it's the kind of post owners see first. Say what you offer: externship hours, a steady flow of graduates, or a reward for the salon that hires one. Owners nearby see it under Referrals, and anyone can see it on the public referrals page.

Owners post jobs in the same feed. Tap Jobs, set 25 miles, and you have a current list of salons that are hiring. Your graduates can apply today with three to five photos of their work. The jobs page explains Easy Apply the way you'd explain it to a class.

Featured posts

A post with a Featured badge has a Boost budget behind it. Boost starts at $5, and every claimed school gets free credit to try it. Featured posts sit higher in the Nearest sort and take the Sponsored spots on the public city pages, including other cities you choose. It's optional. And nobody's Featured post pushes your regular post out of the feed.

If your school has an enrollment deadline, make your open house post Featured for the two weeks before it. It's the cheapest way to reach more people.

Claim your listing first

To post, you need a claimed listing that's live. Most schools are already in the nail school directory. Search your school's name on the claim page, then confirm with a short automated call to the phone number on the listing. Not there yet? Add your school from your account. It goes public after a quick check.

Your listing is also where your posts send people. So make sure your hours, programs, photos, and phone number are right. That's what gets people from the open house post to your door.

Run it like a calendar

• Every week: one deal post on Monday for whatever's happening that week. A workshop, an open house, an enrollment window.
• Every two months: post your salon partnership and student referral offers again when they run out.
• When a job opens: post the instructor or admissions job for 30 days. Post it again if it's still open.
• Before a deadline: use Featured on the one post that matters most.

It all starts with a free account and a claimed listing. Together they take one evening.