Someone is searching for the set you did last week. Put it where they'll find it.

Where the search lands

A collection is one look paired with one shape: Short Square Nails, French Tip Almond Nails, Pink Coffin Nails, Chrome Stiletto Nails. The looks are styles like French, ombré, and chrome, lengths like short and long, and colors like pink, nude, and red. The shapes are almond, coffin, square, oval, and stiletto. Each page is there because people search for that exact phrase. We pick the collections from Google's own numbers, and a page only opens once it has enough real photos to be worth a visit.

What's on the page is the whole point. You won't find stock photos or a brand's lookbook. You'll find two dozen real sets, each with the salon's name and city under it. The person scrolling is picking the look they want. A moment later, they're picking who should do it. The salon whose set made them stop is one tap away.

• The main designs page lists every open collection, with a cover photo and a real count of the sets on it.
• Each collection shows up to 24 sets, best-rated salons first. The top set is the page's cover.
• Under the photos, there's a row of salons near the reader that do that style, and a link to the city directory.
• The pages are public and they show up on Google. So most readers have never heard of Polish Perfect. They searched for a look and landed here.

What your photo gets on the page

Every set on a collection gets a card, and the card is built to send the reader to you. Here's what it looks like, just as a reader sees it.

I

Ivy's Nails

Santa Clara, CA

#1

View salon Share

Ivy's Nails Short Square Nails at Ivy's Nails · Santa Clara, CA

• #Short
• #Red
• #Square

• Your salon's name and city at the top of the card, and a number showing your place on the page.
• The photo itself links to your listing. It's the biggest thing to tap on the card.
• A View salon button, in case the reader missed the first two.
• A Share button that copies your listing's link, so the set travels with your name on it.
• Labels for the style, length, color, and shape in the photo. Those labels also put the photo on every other collection it matches.

The set at #1 does one more job. It becomes the cover of the collection on the main designs page, in the row of related pages on similar collections, and in the preview when someone shares the page. One photo, leading one page, shows up in four places.

Upload, then tag

It takes three steps, all in your dashboard once your salon is claimed. Open your listing, open Photos, and upload a set. Use a JPEG, PNG, or WebP up to 10 MB, with one set per photo, close enough to see the work. The photo is on your listing's page as soon as it uploads. Then hover over it and choose Tag design.

Pick the style and the shape the photo shows, then save. That's the whole job. The photo joins every open collection that matches, and your listing shows an On designs mark on it. You can change or remove the tags any time. A set tagged French and Almond is on French Tip Almond Nails. Tag it Ombré too and it's on Ombré Almond Nails as well.

Your tags cover the style collections. The length and color collections, like Short Square Nails and Nude Square Nails, work differently. We add those tags ourselves when we review salon photos, and that review doesn't cover the sets you upload. If one of your tagged sets belongs on a length or color collection, email the photo to support@polishperfect.co and we'll add those tags for you.

Your salon may already have a set or two on the collections before you claim it. Claiming lets you choose which sets speak for you. Upload the ones you're proud of, tag them, and remove any you'd rather not lead with.

How the order works

Every collection is ordered by the same two numbers. You can move both of them.

1. 01Your rating. Salons with a higher average rating go first.
2. 02Your review count. When two salons have the same rating, the one with more reviews goes first.

Then the page takes one set from each salon in that order, and goes around again. That way the top of the page shows many salons, not one salon's whole gallery. No salon gets more than four sets on one collection. The first set the page takes is the cover.

• What counts: your rating, your review count, and having a photo with the page's style and shape.
• What doesn't count: when you uploaded the photo, how many photos you have in total, and whether your salon is claimed. An unclaimed salon with a 4.9 can sit above you.
• What moves you: tagging more sets puts you on more pages. A better rating moves you up on every page you're on, all at once. The rankings guide covers what else a review does for you.

What comes back to your listing

The collections are the front door. Everything behind that door is your listing, and the same photos keep working for you there.

• The name, the photo, and the View salon button on every card all open your listing's page. That's where your hours, services, phone number, and reviews are.
• The photos you uploaded are on that page too. So a reader who came for one set sees the rest of your work before they decide.
• Tagging a style adds that service to your listing. So you also show up in the row of salons that do that style under the photos, and on your city's service pages for it.
• Your main image is your card on every city and service page. Make the set you're proudest of your main image, and that's the photo the directory shows for you.
• Three photos is the biggest single item in how complete your listing is, and that sets your spot inside your group on the city pages. The rankings guide covers the rest.
• Once a week, readers who signed up on the design pages for ideas in their city get an email with three sets from near them, each with the salon's name. Your sets can be picked for that email as soon as they're on a collection in your city.

None of this is for sale. There's no fee to be on a collection and no charge when someone taps through. You can't buy a higher spot in the regular order. The free moves are the ones that work: good photos, honest tags, and reviews.

If you're a nail tech

The collections run on salon listings, so a set gets there through the salon's account. You still have two ways in. Your own profile holds your portfolio, with captions and tags you write. And you can link any photo to the salon you work at. It then shows on that salon's page with your name on it, and the owner can make it the salon's main image.

To get that same set onto a collection, send it to the owner to upload and tag from the salon's dashboard. Or upload it yourself if you run the salon. When it leads a page, the salon's name is under it, and the client who books from it walks in asking for the tech who did it. If the owner hasn't claimed the salon yet, send them this page.

The fastest way onto a page you don't lead yet

Reviews take time. If you want your salon on a collection today, a Boost puts you in the sponsored spots on that collection for readers near you. That's two cards at the front of the salon row and the spot in the sidebar. Each one is marked Sponsored and shows your photo, your rating, and a button to your page.

The regular order of the sets doesn't change. A Boost is a second way onto the page. It doesn't rearrange the page. You pick the collection and the radius, and it starts from a free credit. Every Boost placement, and how a Boost feeds your rank.

The checklist

Here's everything above as a list, with the biggest wins first.