Your school's page on Polish Perfect has no inquiry form, and that's on purpose. A student who finds your school in the directory is one tap from your phone or your website, the same as on Google. We count every one of those taps for you. Here's how a student gets to your page, what they see there, what makes them tap Call and not scroll to the next school, and how to put a start date in front of them before they even start looking.
How a student reaches your page
Students get to your page one of three ways. All three list schools the same way. Claimed schools come first. After that, it depends on how complete your listing is, how recently you updated it, and how often visitors contact you.
- The city page. Someone searching for nail schools in their city lands here, scrolls the list, and opens the first two or three. A Programs filter cuts the list down to schools tagged with nail technician, cosmetology, esthetics, or whatever they want.
- The program pages. Say someone already knows they want an esthetics license. They find the program page for esthetics in their city, and it lists only the schools tagged with it. There are state and national pages above each one.
- Google. The city pages, the program pages, and your school's page are all public, and Google can find them. So a search for a nail school in your city can land on any of them. Your page is set up so Google knows it's a school.
Getting near the top of the first two has its own guide: how schools are ranked. The short version: claiming your school is the one step that moves you up a whole group. After that, programs with tuition count the most.
What a student sees on your page
A student compares schools fast. A few facts, side by side, in about a minute. Your page shows the facts they ask about, in the order they ask.
- 01Your name, your address, and up to two accreditation badges under the name. Then the quick facts: your state board pass rate, job placement rate, graduation rate, and years teaching. Only the ones you've filled in show.
- 02Programs offered, one card each. Each card shows clock hours, length, and tuition in large type, with the kit cost under it. This is the card a student takes a picture of to show a parent.
- 03Accreditation & approval, student outcomes, school hours with an Open now, and financial aid options.
- 04Student reviews from people with a Polish Perfect account, and your photos: classroom, student salon, front desk.
On a computer, the Enrollment card sits to the right of all that. On a phone, its two buttons stay in a bar at the bottom of the screen.
Enrollment
Contact the school for start dates and admission details.
If your listing has a website, the first button is Visit Website. It opens your site in a new tab. If there's no website, the first button is View on Google, which opens a map search for your school. The second button calls your phone number. We count taps on both. The last section covers that.
The phone number is the inquiry form
There's no form, so nothing stands between a student and you. The only question is whether your page makes them want to call. Three things decide that.
- A person answers the number. The phone number on your listing is the one the Call button dials. It's also the one your claim call went to. If it rings a line that goes to voicemail during the day, that's where your inquiries go.
- Your website link goes to admissions. Visit Website is the first button on the card. Point it at the page that answers a student's next question, not at a homepage with a slideshow.
- Someone picks up during the hours on your page. Open now comes from the hours you set and your time zone. A student who sees Open now and gets no answer doesn't call back.
There is no lead fee
A call from your page is a call to your phone. We don't charge you per inquiry. We don't sell contact details. Nobody at Polish Perfect is in the middle of the conversation.
The phone number is the inquiry form
Claim your school and put your tuition and pass rate on the page. The Call button does the rest. You see every tap in your dashboard.
Put the tuition on the page
The most common reason a student scrolls past a school is a missing price. Say your page shows the nail technician program at 600 hours and $4,500, and whether the kit is included. The student who can afford it calls, and you skip that talk with everyone else. A page that says call for tuition gets neither.
You enter tuition on each program card when you edit your page, with the kit cost next to it. It shows in the largest type on your page. It also helps where you rank. Tuition on at least one program is one of the biggest things we count toward a complete listing. The rankings guide has the full list.
The same goes for your pass rate. Your state board pass rate is the one number a student can't get from your brochure. It shows in the quick facts at the top of your page. Any pass rate you list counts toward a complete listing, whatever the number is.
Start dates, open houses, and the feed
The Enrollment card tells students to contact the school for start dates and admission details. To put a real date in front of them, make a post.
- Post an open house, enrollment special, free workshop, or tuition discount as a deal. It stays up seven days. Post it the week before, then post the next one the week after.
- It shows on your listing under your programs, on the public school deals page for your city, and on its own page with a link you can text to people. It also goes in the feed for techs and salon owners near you.
- A student referral post stays up 60 days. You set a reward from $100 to $500 or your own number. It reaches working techs, the people most likely to know someone thinking about school.
Posting is free once you claim your school.
Want more people to see a post? Boost starts at $5. It marks your post Featured and puts it in the Sponsored spots on the public city pages, including other cities you choose. Every claimed school starts with free credit toward it. The two weeks before an enrollment deadline are the best time to use it. The full guide to the feed for schools.
The other two audiences
Students aren't the only people who land on your page. Two more groups do, and each one is worth a sentence on it.
- Working techs who want continuing education, instructor training, or a second license. List those programs with their hours and tuition. In your description, say working techs are welcome and when your evening or weekend classes run.
- Salon owners looking for graduates. A salon-partnership referral post stays up 60 days and tells owners near you that you place students. The jobs by city pages are where your graduates go next. Send them to the page for nail techs to set up a profile before they apply. Add your job placement rate, and it shows in the quick facts.
Counting the calls
We count every tap on the Call button, the Visit Website button, and the directions link on your page. Your dashboard overview shows them next to your views. You see views this week and in total, how many came from nail techs, where you rank in your city, and how many people called, asked for directions, or opened your website.
Those taps also help decide your place on the list. Among claimed schools, part of the order comes from how often visitors contact you from your page, compared with the other schools in your city. A page that gets visits and no calls earns nothing for this. That's one more reason to put your tuition on it.
Claim your school and the overview is in your dashboard from day one.