There is no inquiry form on a Polish Perfect school page, and that is on purpose. A prospective student who has found your school in the directory is one tap from your phone or your website, the same way they would be from Google, and every one of those taps is counted for you. This guide covers how a student reaches your page, what they see when they get there, what makes them tap Call instead of scrolling to the next school, and how to put a start date in front of them before they are even looking.
How a student reaches your page
Nobody arrives at a school's page by accident. They came through one of three doors, and all three order schools the same way: claimed schools first, then by how complete, fresh, and responsive the listing is.
- The city page. Someone searching for nail schools in their city lands on it, scrolls the list, and opens the first two or three. A Programs filter narrows it to schools tagged with nail technician, cosmetology, esthetics, or whatever they are after.
- The program pages. Someone who already knows they want, say, an esthetics license finds the program page for that program in their city, which lists only the schools tagged with it. There are state and national roll-ups above each one.
- Google. The city pages, the program pages, and your school's page are all public and indexed, so a search for a nail school in your city can land on any of them. Your page carries structured data that tells Google it is a school.
Being near the top of the first two is a separate subject with its own guide: how schools are ranked. The short version is that claiming your school is the one move that jumps a tier, and programs with tuition are the biggest thing after that.
What a student sees on your page
A student compares schools the way anyone compares anything: a few facts, side by side, in about a minute. The page is built around the facts they ask about, in the order they ask.
- 01The name, the address, and up to two accreditation badges under the name. Then the quick facts: your state board pass rate, job placement rate, graduation rate, and years teaching, whichever you have set.
- 02Programs offered, one card each, with clock hours, the length, and the tuition in large type with the kit cost under it. This is the card a student photographs to show a parent.
- 03Accreditation & approval, student outcomes, school hours with an Open now, and financial aid options.
- 04Student reviews from people with a Polish Perfect account, and your photos: classroom, student salon, front desk.
On the right of all of that, on a desktop screen, is the Enrollment card. On a phone, its two buttons follow the reader in a bar at the bottom of the screen.
Enrollment
Contact the school for start dates and admission details.
Visit Website is the first button when you have a website on the listing, and it opens your site in a new tab. When there is no website, the first button is View on Google instead, which opens a map search for your school. The second button dials your phone number. Both are counted, which is the subject of the last section.
The phone number is the inquiry form
Because there is no form, there is nothing between a student and you except whether the page is worth the call. Three things decide that.
- The number rings somewhere a person answers. The phone on the listing is the one the Call button dials and the one the claim call went to. If it rings a line that goes to voicemail during the day, that is where your inquiries go.
- The website link lands on admissions. Visit Website is the first button on the card, so point it at the page that answers a student's next question, not at a homepage with a slideshow.
- The hours on the page are the hours someone picks up. Open now is computed from the hours you set and your time zone. A student who sees Open now and gets no answer does not call back.
There is no lead fee
A call from the page is a call to your phone. We don't charge per inquiry, we don't sell contact details, and nobody at Polish Perfect is in the middle of the conversation.
The phone number is the inquiry form
Claim the school, put tuition and the pass rate on the page, and the Call button does the rest. You see every tap in your dashboard.
Put the tuition on the page
The most common reason a student scrolls past a school is that the price is missing. A page that says the nail technician program is six hundred hours and four thousand five hundred dollars, kit included or not, gets the call from the student who can afford it and saves everyone else the conversation. A page that says call for tuition gets neither.
Tuition is a field on each program card in your editor, with the kit cost next to it, and it shows in the largest type on the page. It also counts in the ranking: listing tuition on at least one program is one of the two biggest completeness items. The rankings guide has the full list.
The same goes for the pass rate. A state board pass rate on the page is the one number a student can't get from your brochure, it shows in the quick facts at the top, and a listed rate counts toward completeness whatever the number is.
Start dates, open houses, and the feed
Until you add them, the Enrollment card says to contact the school for start dates and admission details. The way to put a date in front of students is a post.
- An open house, enrollment special, free workshop, or tuition discount is a deal post, live seven days. Post it the week before, and the next one the week after.
- It shows on your listing under your programs, on the public school deals page for your city, on its own page with a link you can put in a text message, and in the feed of every tech and salon owner within their radius of you.
- A student referral post, with a reward from one hundred to five hundred dollars or your own number, is live sixty days and reaches the working techs most likely to know someone thinking about school.
Posting is free with a claimed school. Boost, from five dollars, makes a post Featured and puts it in the Sponsored spots on the public city pages, including cities you choose, and every claimed school starts with free credit toward it. The two weeks before an enrollment deadline are what it is for. The feed for schools, in full.
The other two audiences
Students are not the only people who land on a school's page. Two more groups do, and both are worth a sentence on the page.
- Working techs looking for continuing education, instructor training, or a second license. List those programs with their hours and tuition, and say in your description that working techs are welcome and when the evening or weekend classes run.
- Salon owners looking for graduates. A salon-partnership referral post, live sixty days, tells the owners in your radius that you place students, and the jobs by city are where your graduates go next. Mention your job placement rate on the page, and it shows in the quick facts.
Counting the calls
Every tap on the Call button, the Visit Website button, and the directions link on your page is recorded, and your dashboard overview shows them next to the views: views this week and in total, how many were from nail techs, where you rank in your city, and how many people called, asked for directions, or opened your website.
Those taps are also a ranking factor. Inside a tier, schools are ordered partly by how often visitors contact them from the page, measured against the other schools in the city. A page that gets visits and no calls earns nothing there, which is one more reason to put the tuition on it.
Claim your school and the overview is in your dashboard from the first day.