Your store is already listed here. Take it over.

Why your store is already here

Polish Perfect is a directory of nail supply stores for every city in the country, next to our directories of salons and schools. A directory with gaps is no use to the tech searching it. So a store gets a page whether or not its owner has ever heard of us. That page has the basics someone needs to find your door: the name, the street address, the phone number, and often the hours.

The catch is that the basics are all it has, and nobody is keeping them right. If your phone number changed last spring, the page still shows the old one. If you moved to the bigger unit across the lot, the map pin didn't move with you. An unclaimed page can send techs to a dead line for years. You'd never know, because the calls just don't come.

Claiming is how you take that page over. It costs nothing. The only thing we check is that you can answer your own store's phone.

What claiming changes on the page

Three things change the moment your claim goes through. Your listing gets a Claimed badge that visitors can see. Everything on it becomes yours to edit, and what you type stays put. And your store moves up a group. On the city page, the brand pages, and the category pages, claimed stores are listed above unclaimed ones before anything else is counted.

That's why claiming matters more than anything else you can do to your listing. A store with one photo and a Claimed badge sits above an unclaimed store with everything filled in, in the same city, on the same day. The rankings guide walks through the whole order. The short version: claiming is the only step that moves you up a whole group.

How claiming works: a search and a phone call

It all rests on one thing only the store can prove: you can pick up its phone. There are no documents to upload, no business license to photograph, and nothing to mail. Here's how it goes, start to finish. See every screen, step by step.

1. 01Sign in or create a free account. You have to be signed in to search, so every claim is tied to a real account. If you start from this page, the search brings you right back after you sign in.
2. 02Type your store's name. Results show as you type, each labeled by type, so a store and a salon with the same name are easy to tell apart. If the name is common, pick your state to narrow the list. A store that's already claimed shows Claimed where the button would be.
3. 03Pick your store and check the preview. It shows the name, the address, and the last four digits of the phone number we have for the store. That's the number we'll call. If it isn't your store's line, stop here and read the next section.
4. 04Press Submit Claim. Within a few seconds, an automated call rings the store's number and reads out a six-digit code. Nobody from our team is on the line.
5. 05Type the code in. It's good for 10 minutes and you get five tries. If you miss the call, wait 30 seconds and press Call again. It reads a new code to the same number.
6. 06You're verified on the spot. A correct code approves your claim right away. Your listing now shows Claimed, your account becomes an owner account, and a Go to Dashboard button takes you to your listing.

The code always goes to the number on the listing, never to a number you type in. That's what makes it hard for anyone else to claim your store. A stranger would have to answer the phone at your front counter. It also means the number on the listing has to be right, which is what the next section is about.

If the call can't go through

Some listings have no phone number at all. Some have a number that no longer rings, or one that can't take an automated call, like a line that goes straight to a menu. Your claim doesn't fail when that happens. It stays open and goes to a person on our team.

• No number on the listing: your claim goes straight to review. You'll see a note saying so, and a button to your dashboard.
• The number can't be reached: same thing. Your claim is saved and waits for a person to look at it.
• The number is wrong: the call goes to whoever has that number, not to you. Don't submit the claim. Review is the better path. Email the right number to support@polishperfect.co with your store's name and city.

A person does the review by hand, so it takes longer than the three minutes above. You can keep your account open while you wait, and a claim you started picks up where you left off when you come back. You can have only one claim waiting at a time. So finish or settle it before you claim a second location.

What you can edit once it's yours

Your dashboard opens on an overview of your listing. From there, you can change every part of your public page. The list below follows what a tech wants to know before driving over.

• The basics: name, phone, website, address, and a description in your own words.
• Hours for each day of the week, with your time zone, so Open now means open now.
• Product categories: acrylics, gel polish, dip powders, nail polish, tips and forms, nail art supplies, tools, e-files and bits, UV and LED lamps, pedicure supplies, salon furniture, waxing and skincare, salon essentials, hair care.
• Brands you carry, from a list of the brands techs look for. Each one you pick becomes a chip on your page. The chip links to the where-to-buy page for that brand in your city, and your store goes on that page.
• Wholesale availability: pro-only pricing, open to the public, or public with pro pricing.
• Shopping methods: walk-in, online ordering, in-store pickup, curbside, local delivery, nationwide shipping. The filter on the city page uses these.
• Up to three specialties, such as wholesale pricing, walk-in friendly, a rewards program, pro education, or free parking.
• Photos: upload your own, choose the one that goes first on the page, and decide which existing photos stay. Photos you don't approve are never shown.

Most of these also count toward how complete your listing is, and that's the biggest thing inside a group. Categories and photos count the most, then hours and brands. The rankings guide has the full order. Does your store have its own website? Here's how to put your verified badge on it.

What only a claimed store can do

Editing is the part you'd expect. The rest of your dashboard is the part store owners don't expect from a directory.

• See who's looking. Your overview shows views this week and in total, how many of them were nail techs, where you rank in your city, and how many people tapped your phone number, asked for directions, or opened your website.
• Post a deal. Wholesale pricing, percent off, buy one get one, a new brand in stock, or clearance, tagged by brand. It stays up seven days. It goes to the feed of every owner and tech near you, to the public supply deals page for your city, and onto your listing. How the feed works for stores.
• Post a referral reward. Refer a salon or refer a tech, with store credit, a percent off a first order, or your own offer. It stays up 60 days.
• Post a job. Sales associate, cashier, warehouse associate, or manager. It stays up 30 days, and applications come to your dashboard inbox.
• Turn on Featured. Your store sits at the top of your city page, above the list, from the day you turn it on. Boost starts at $5, and every claimed store starts with free credit toward it.

If your store isn't listed yet

New stores, and the odd store we missed, won't come up in the search. Add yours instead. The search page has a link for that, or go straight to add your store. The form asks for the same basics a claimed listing has. A few things work differently from a claim.

• We check for a double first. If a store with the same phone and address is already listed, we send you to claim that one so there aren't two.
• The code comes by text to the number you enter, since we don't have a number for the store yet.
• The listing is yours right away, but it goes public after a quick check that the store is real. You can keep editing it while you wait. It joins the claimed group the day it goes live.

The first 10 weeks

A newly claimed store gets a lift in the order. It fades a little each week and is gone after about 10 weeks. It's there so you get seen while you fill in your listing. It isn't a reward for claiming and stopping there. Use the time.

1. 01The day you claim: fix anything that's wrong. Phone, address, hours. When these are off, you lose the sale.
2. 02The first week: your product categories, the brands you carry, your pricing note, and two or more photos of the store. These are the biggest parts of completeness, and listing brands puts you on the brand pages.
3. 03The first month: a real description, your shopping methods, and your specialties. Then post your first deal.
4. 04Every month after: change something. A listing that's complete but never touched slowly loses ground to one that's kept up to date.

Do that and it won't matter when the lift fades. By week 10, your listing holds its place on its own. Find your store and start.