Your store is already listed here. Take it over.

Why your store is already here

Polish Perfect is a directory of nail supply stores for every city in the country, next to its directories of salons and schools, and a directory with gaps is useless to the tech searching it. So a store gets a page whether or not its owner has ever heard of us. That page carries the basics a customer needs to find the door: the name, the street address, the phone number, and often the hours.

The catch is that the basics are all it has, and nobody is responsible for them. If the phone number changed last spring, the page still shows the old one. If you moved to the bigger unit across the lot, the map pin didn't follow. An unclaimed page can send techs to a disconnected line for years and you would never know, because the calls simply don't arrive.

Claiming is how you take that page over. It costs nothing, and the only thing we check is that you can answer your own store's phone.

What claiming changes on the page

Three things change the moment a claim goes through. The listing gets a Claimed badge that visitors can see. Everything on it becomes yours to edit, and whatever you type stays put. And the store moves up a tier: on the city page, the brand pages, and the category pages, claimed stores are listed above unclaimed ones before any other factor is counted.

That tier rule is the reason claiming matters more than anything else you could do to the listing. A store with one photo and a Claimed badge sits above an unclaimed store with everything filled in, in the same city, on the same day. The rankings guide walks through the whole order; the short version is that claiming is the only step that jumps a tier.

How the claim works: a search and a phone call

The whole thing is built around one fact that only the store can prove: you can pick up its phone. There are no documents to upload, no business license to photograph, and nothing to mail. Here is the sequence, start to finish.

1. 01Sign in or create a free account. The search lives behind sign-in so a claim is always tied to a real account. If you start from this page, the search brings you straight back after sign-in.
2. 02Type your store's name. Results appear as you type, labeled by type, so a store and a salon with the same name are easy to tell apart. If the name is common, pick your state to narrow the list. Stores that are already claimed show as Claimed instead of a button.
3. 03Pick your store and check the preview. It shows the name, the address, and the last four digits of the phone number we have on file. That number is where the call will go, so if it isn't your store's line, stop here and read the next section.
4. 04Press Submit Claim. Within a few seconds an automated call rings the store's number and reads out a six-digit code. Nobody from our team is on the line.
5. 05Type the code in. The code is good for ten minutes and you get five tries. Missed the call? Wait thirty seconds and press Call again; it reads a fresh code to the same number.
6. 06You're verified, on the spot. A correct code approves the claim instantly. The listing's status flips to Claimed, your account becomes an owner account, and a Go to Dashboard button takes you to the listing.

The code always goes to the number on the listing, never to a number you type in. That is what makes it hard to claim someone else's store: a stranger would have to answer your front counter. It also means the number on file has to be right, which brings us to the next section.

If the call can't go through

Some listings have no phone number at all. Some have a number that no longer rings, or one that can't take an automated call, like a line that goes straight to a menu. The claim doesn't fail in those cases. It stays open and goes to a person on our team instead.

• No number on file: the claim goes straight to review. You'll see a note saying so, and a button to your dashboard.
• The number can't be reached: same thing. The claim is saved and queued for a person to look at.
• The number is wrong: the call goes to whoever has that number, not to you. Don't submit the claim; the review queue is the better path. Send the correct number to support@polishperfect.co and mention the store name and city.

Review is done by hand, so it takes longer than the three minutes above. You can keep an account open while you wait, and a claim you've started picks up where it left off if you come back to it. You can only have one claim waiting at a time, so finish or resolve it before claiming a second location.

What you can edit once it's yours

The dashboard opens on the listing's overview, and from there every part of the public page is yours to change. The list is built around the questions a tech asks before driving over.

• The basics: name, phone, website, address, and a description in your own words.
• Hours for each day of the week, with your time zone, so Open now means open now.
• Product categories: acrylics, gel polish, dip powders, nail polish, tips and forms, nail art supplies, tools, e-files and bits, UV and LED lamps, pedicure supplies, salon furniture, waxing and skincare, salon essentials, hair care.
• Brands carried, from a list of the brands techs look for. Each one you pick becomes a chip on your page that links to the where-to-buy page for that brand in your city, and puts your store on it.
• Wholesale availability: pro-only pricing, open to the public, or public with pro pricing.
• Shopping methods: walk-in, online ordering, in-store pickup, curbside, local delivery, nationwide shipping. These are the chips the city page's filter runs on.
• Up to three specialties, such as wholesale pricing, walk-in friendly, a rewards program, pro education, or free parking.
• Photos: upload your own, choose the one that leads the page, and decide which existing photos stay. Photos you don't approve are never shown.

Most of those items also count toward how complete the listing is, which is the biggest factor inside a tier. Categories and photos weigh the most, then hours and brands. The rankings guide has the full order.

What only a claimed store can do

Editing is the obvious part. The rest of the dashboard is the part store owners tend not to expect from a directory.

• See who's looking. The overview shows views this week and in total, how many of them were nail techs, where you rank in your city, and how many people tapped your phone number, asked for directions, or opened your website.
• Post a deal. Wholesale pricing, percent off, buy one get one, a new brand in stock, or clearance, tagged by brand, live seven days. It goes to the feed of every owner and tech in your radius, to the public supply deals page for your city, and onto your listing. How the feed works for stores.
• Post a referral reward. Refer a salon or refer a tech, with store credit, a percent off a first order, or your own offer, live sixty days.
• Post a job. Sales associate, cashier, warehouse associate, or manager, live thirty days, with applications arriving in your dashboard inbox.
• Turn on Featured. Your store sits at the top of your city page, above the list, from the day you switch it on. Boost starts at five dollars, and every claimed store starts with free credit toward it.

If your store isn't listed yet

New stores, and the occasional store we missed, won't come up in the search. Add it instead: the search page has a link for that, or go straight to add your store. The form asks for the same basics a claimed listing has, and a couple of things are different from a claim.

• We check for a double first. If a store with the same phone and address already exists, you'll be sent to claim that one rather than create a twin.
• The code comes by text to the number you enter, since there is no number on file yet.
• The listing is yours right away, but it goes public after a quick check that the store is real. You can keep editing it in the meantime, and it joins the claimed tier the day it goes live.

The first ten weeks

A newly claimed store gets a lift in the order that fades a little each week and is gone after about ten. It's there so that an owner who just claimed gets seen while they fill the listing in, not as a reward for claiming by itself. Use the window.

1. 01The day you claim: fix anything wrong. Phone, address, hours. These are the fields that lose customers when they're off.
2. 02The first week: your product categories, the brands you carry, your pricing note, and two or more photos of the store. Those are the biggest pieces of completeness, and the brands switch on your brand pages.
3. 03The first month: a real description, your shopping methods and specialties. Then post your first deal.
4. 04Every month after: change something. Freshness scales everything else, so a listing that's complete but untouched slowly loses ground to one that's kept current.

Do that and the lift fading away won't matter, because by week ten the listing is holding its place on its own. Find your store and start.