Do you want to know how to get the right reviews for your beauty salon? Then read on for some useful tips and helpful hints to get your customers making the right comments and put your business in a positive light. Learn how to get local business reviews from your clients.
Here at Polish Perfect, we understand that running a beauty salon and trying to satisfy your customers at the same time is a lot of hard work, but it can be rewarding.
Giving your customers the right service is not just great for your customers (obviously). It’s also very beneficial for your business as well, because it means that you are likely to get the same people coming back for your services over and over again. Plus, it can give your nail salon a boost in extra customers.
Ways to Receive Customer Reviews or Local Business Reviews
Even in this day and age of social media marketing and digital media advertising, word of mouth is still a very powerful marketing tool and it may be the difference between a high client retention rate and a low one.
These days, word of mouth can often come in the form of review websites. It’s so easy for people to leave local business reviews on websites highlighting their satisfaction or showing their disappointment for a salon or service.
Online reviews are essential as they build trust into your business, and they can certainly help your nail salon rank highly on Google. Here are some of the wonderful – but polite – ways to get positive reviews for your beauty business.
1. Offer an incentive
For your best customers, offer them a special incentive in return for leaving a nice review. Incentives are a great way to encourage (not bribe) a customer into leaving a genuine comment on review websites.
You could offer 10% off the next transaction, or two nail treatments for the price of one. It’s good to be polite and it’s great to be generous – it makes you look like you care about your customers.
Also, it’s a win-win situation: you receive a positive review and a returning customer, and your customer gets a discount.
2. Ask in response to unsolicited praise
Sometimes, customers might be so happy with the treatment they received that they might directly approach you or contact you (i.e. via email or post) to tell you how happy they were to come to the nail salon and get their nails done.
In response, start off by thanking the customer for their feedback, then kindly suggest that they leave a review on websites that showcase local business reviews. Suggest a couple of review websites that they could use to comment.
3. Ask via email
Email marketing is a powerful tool that all businesses should use. It’s also a great way to receive local business reviews.
Set up an email list with your customers – get their permission first before you add their emails to your list. Send regular updates on your nail salon’s services. Then, set up your email marketing service to automatically prompt each customer to leave a review every time they book in for a nail service.
4. Give customers feedback forms to fill in
Even before the rise of digital media, many businesses would offer feedback forms for their customers to fill in. Nowadays, you can set up an online feedback form that your visitors can fill in via an app or a web link. Online feedback forms can process local business reviews and publish them to review websites and local reviews applications.
Create an online feedback form that’s short and concise – it should take no longer than five minutes to fill in. Then, after giving each customer their nail treatment, politely suggest that they fill it in and thank them for their time. Offer an incentive to really encourage them.
5. Start a conversation
Talk to each customer. Have a genuine conversation about them and show an interest. Then ask them about the nail treatment. What do they like about it? What do they not like about it? If your customer shows great satisfaction with the nail treatment, then gently let them know that if they like the nail treatment, then they can write a review for your nail salons on review websites.
If you strike up a conversation with almost almost all customers that you see, then you’ll be more likely to generate plenty of local business reviews.
Local business reviews for your nail salon are essential for keeping your beauty business alive and thriving. It’s understandable that you’d want to get your clients to leave glowing reviews on review websites, but there are ways of getting these in a polite way.
Offering incentives, responding well to praise, using email marketing, generating responses via online feedback forms and starting a conversation naturally are great techniques that you can apply to get local business reviews for your nail salon on local reviews websites.
Do you feel inspired to apply these tips help you get positive local business reviews on local review websites? Let us know in the comments section below. If you have any other ideas then please feel free to share with us! Also, if you liked this article then don’t forget to share on your social media channels.